Logistic Tracking System: Expectations vs. Reality | Link Labs | Blog

In the world of logistics, the ability to track goods accurately as they move from point A to point B is no longer a luxury; it’s a necessity. Customers and businesses alike have high expectations for the visibility and control over their supply chains. As demand for transparency increases, logistic tracking systems are promoted as the silver bullet to achieve this level of detail. But, are they living up to the hype? Here, we break down the expectations versus the reality of current logistic tracking systems.

## Expectation: Real-Time, End-to-End Visibility

**Expectation**: Supply chain managers and customers expect a tracking system that provides real-time data on the whereabouts and condition of their shipments at every stage of the supply chain.

**Reality**: While many logistic tracking systems offer near real-time updates, there are still limitations. GPS trackers, for instance, can be blocked by buildings or interference, and some scanning systems only update when goods pass through checkpoints. There can also be delays in data transmission, or gaps in coverage depending on the technology used.

## Expectation: Complete Integration with Existing Systems

**Expectation**: Logistic tracking should seamlessly integrate with other systems such as Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and Enterprise Resource Planning (ERP) systems.

**Reality**: Even though integration is often possible, it can be a complex process. Different systems and technologies may use different standards and protocols which can make integration a challenge. Moreover, some tracking systems may require significant customization or additional modules to communicate effectively with other enterprise solutions.

## Expectation: Improved Customer Service

**Expectation**: Instant tracking information is expected to lead to improved customer satisfaction, allowing customers to know exactly when to expect their deliveries.

**Reality**: While visibility certainly can improve customer service, the quality of the information and the manner in which it is presented are crucial. If tracking information is hard to access or understand, or if it's not provided in a timely and consistent manner, customer frustration can ensue, leading to the opposite effect.

## Expectation: Cost Efficiency

**Expectation**: By implementing a sophisticated logistic tracking system, companies expect to see a reduction in operational costs due to more efficient routing, reduced theft, and fewer lost items.

**Reality**: While these systems can indeed reduce costs, the initial investment may be significant. Moreover, the ongoing analysis and optimization required to truly leverage the system’s full potential imply continuous efforts and possible additional costs in terms of manpower and training.

## Expectation: Detailed Analytics for Better Decision Making

**Expectation**: The data collected from tracking systems should provide deep insights allowing supply chain managers to make informed decisions to optimize logistics operations.

**Reality**: The amount of data generated by tracking systems can be overwhelming, and without the proper tools to analyze this data, it can become more noise than insight. Decisions based on incomplete or misunderstood data could potentially lead to higher costs or reduced efficiency.

## Expectation: Improved Security and Reduced Theft

**Expectation**: With constant tracking, logistics companies expect a significant decrease in the instances of theft and loss, as each item's location is always known.

**Reality**: While tracking technologies can indeed deter theft, they are not foolproof. Items can still be stolen, trackers can be disabled, and not all goods can be tracked effectively. Security then becomes about how comprehensively the system is implemented and whether there are backup systems in place.

## Expectation: Universal Application for All Types of Goods

**Expectation**: A good tracking system should accommodate different types of cargo, from perishables requiring temperature control to heavy machinery.

**Reality**: Certain tracking technologies are better suited for specific types of cargo. For example, perishable goods may require specialized sensors for temperature and humidity, while heavy assets might need robust, industrial-strength tracking devices. Not all systems can cater to the diverse needs of different commodities.

## Closing Thoughts

The expectations for logistic tracking systems are indeed high, and while technology is advancing rapidly, there are still gaps between expectations and reality. However, with continued innovation and integration, the reality is catching up quickly. Companies like Link Labs are at the forefront of these innovations, working tirelessly to bridge the gap and provide comprehensive solutions that meet the complex needs of today’s supply chains. The future of logistic tracking is bright, and as systems become more sophisticated and accessible, the reality will soon match and perhaps even exceed our expectations.