Why fast-fashion retailers are after bigger slice of India's online market - The National

India's online fashion retail market is one of the fastest growing in the world and is expected to increase by $22.97bn between 2021 and 2026 at almost 19% per year, according to analysis firm Technavio. Increased internet penetration, affordable smartphones and the convenience of e-commerce platforms have contributed to the sector's phenomenal growth. Chirag Taneja, co-founder and CEO at GoKwik, said the rise of social media was a key driver of fast fashion in India. The country's online apparel market and demand for fast fashion has also seen companies including Shein and Reliance Industries make moves to gain a greater foothold.

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