The emergence of B2B marketplaces in India - Bessemer Venture Partners

India has seen a significant growth in B2C marketplaces over the past decade, driven by factors like decreasing data costs and increasing smartphone penetration. Now, there is a growing shift towards B2B marketplaces in the country. Despite currently representing only 1% of the overall B2B market, the adoption of B2B e-commerce is projected to rise to nearly 5% by 2030. This presents a $200 billion market opportunity for online-first, tech-enabled B2B marketplaces, fueled by factors like increased digital adoption and favorable regulatory policies.

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