Put To Test: Festive Rush Keeping The Cold Chain Industry On Its ... - Logistics Insider

India's festive seasons put immense pressure on the cold chain logistics industry. Fluctuations in demand for cold chain infrastructure occur due to seasonal changes, agricultural cycles, and industry demands. To address these challenges, companies use strategies like capacity planning and collaborating with partners. Despite these obstacles, cold chain logistics companies play a crucial role in ensuring the smooth supply of goods. Specific strategies vary depending on client volume, distribution network, and goods handled. This article, authored by Sanjay Sharma, COO of Coldman Logistics, emphasizes the importance of efficient delivery during peak periods.

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