P&G India launches ₹300 crore fund to revolutionize supply chain solutions - Logistics Insider

Procter & Gamble India (P&G India) has launched the ₹300 crore ‘P&G Supply Chain Catalyst Fund’ to collaborate with third-party firms and startups in developing solutions for a modern supply chain ecosystem. The fund aims to optimize the supply chain, expand capacity, digitize operations, and promote sustainability. The initiative is part of P&G India’s ‘vGROW’ program, which has already invested ₹1,800 crore in business solutions. P&G India CEO LV Vaidyanathan emphasized the importance of constructive disruption and productivity in serving consumers, customers, and communities. The company also collaborates with over 2,300 suppliers through the vGROW platform.

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