OPINION: Embrace fair competition and protect consumers to ensure thriving digital economy - The Week

Efforts to establish a concrete e-commerce policy in India continue to face challenges, both domestically and globally. Proposed amendments aim to address concerns over anti-competitive practices and deep discounts by e-commerce giants, but many of these entities oppose the changes. Critics argue that restricting discounts could hinder fair competition and impede the growth of small businesses. Rather than implementing restrictive policies, experts suggest promoting adherence to fair pricing mechanisms and quality standards. Additionally, discussions surrounding a potential ban on related parties could impact logistics and supply chain operations.

Source: Link