Mahindra to sponsor ICC Men's Cricket World Cup 2023 on Disney+ ... - Mahindra

Mahindra & Mahindra Ltd. has announced its expansion into cricket sponsorship by becoming an Associate Sponsor with Star Sports for the ICC Men's Cricket World Cup 2023. They will also be a 'co-powered by' sponsor on the digital platform, Disney+ Hotstar. The partnership aims to increase Mahindra's visibility and strengthen their connection with customers. Mahindra will also host engagement activities during the cricket season for customers, and their 'Click to Book Test Drive' feature will be showcased during the broadcasts. The sponsorship presents a great opportunity for Mahindra to engage with a wide audience.

Source: Link