How Shipway Aims To Help Ecommerce Brands Capitalise On Festive Rush In India's Tier 3+ Markets - Inc42 Media

Inc42 Media's brand solutions arm, Inc42 Brandlabs, is using its creative and editorial expertise to create compelling stories for brands. Shipway's Sandeep Pati advises ecommerce brands to start preparing for the festive season three to four months in advance. He suggests encouraging cash on delivery (COD) orders during festive sales, but not for orders above a specific amount. Shipway offers logistics solutions to help brands tap into the ecommerce market outside of metros. They believe that a strong pre-festive season strategy is crucial for success in Tier 3+ cities.

Source: Link