How D2C Brands Are Building A Strong Ecosystem In Tier II & III Markets Of India - Inc42 Media

Tier II & III cities in India are seeing a rise in disposable incomes, leading to the growth of direct-to-consumer (D2C) brands in these markets. These brands are using digital platforms to connect directly with consumers and provide personalized shopping experiences. The success of D2C brands in these cities can be attributed to factors such as customization, localized products, investment in logistics infrastructure, competitive pricing, and educational marketing campaigns. This trend is expected to be boosted further by the Government of India's ONDC Initiative.

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