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Professor Luk Van Wassenhove, a leader in sustainability and business, explains the importance of integrating humanitarian efforts into business operations. He emphasizes the need for businesses to learn from humanitarians, who excel at responding to uncertain situations with limited resources. Businesses should adopt skills such as agility, decentralization, and collaboration with diverse stakeholders. Professor Wassenhove also highlights successful collaborations between businesses and humanitarian organizations, such as the UN Logistics Emergency Team's "co-opetition" model. Collaborations like these are crucial for addressing challenges in disaster relief and logistics and transforming systems and supply chains.
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